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“凱發真人網娛樂”微軟戰略重組不到位 Satya Nadella must find more pills for Microsoft’s

本文摘要:If you have a headache, it is a good idea to stop banging your head against the wall. That is what Microsoft chief executive Satya Nadelladid this week when he cut back his company’s struggling smartphone division, writing off almost all of the $7.9bn (net of cash) that Microsoft paid for Nokia’s phone business only 15 months ago.如果困惑,別再行用頭撞墻是個好主意。

If you have a headache, it is a good idea to stop banging your head against the wall. That is what Microsoft chief executive Satya Nadelladid this week when he cut back his company’s struggling smartphone division, writing off almost all of the $7.9bn (net of cash) that Microsoft paid for Nokia’s phone business only 15 months ago.如果困惑,別再行用頭撞墻是個好主意。上周,微軟公司(Microsoft)首席執行官薩蒂亞納德拉(Satya Nadella)就是這么做到的。他縮減了微軟公司旗下正在掙扎絕望的手機部門,幾近一筆勾銷意味著15個月前微軟公司并購諾基亞(Nokia)手機部門時繳納的79億美元(去除現金后)。

However, the strategic overhaul at Microsoft looks incomplete, even counting other recent moves. While Mr Nadella has lessened the pain, there is still more to be done. The headbanging was the fault of his predecessor, Steve Ballmer.然而,即便考慮到近期其他措施,微軟公司的戰略重組顯然也不做到。盡管納德納減低了微軟公司的傷痛,但必須做到的還有很多?!耙灶^撞墻”是他的前任史蒂夫贠爾茲(Steve Ballmer)的罪過。

The former chief executive’s main justification for buying the Nokia division seemed to be, without better ideas, why not give it a go? It turns out that this is not a basis for sound strategic thinking. Taking on Apple in high-end smartphones and the entire Android ecosystem in every other part of the market were non-starters.微軟公司前首席執行官對于并購諾基亞手機業務的主要說明是,既然沒更佳的主意,不來試一試呢?結果證明,這種思路無法作為務實戰略思維的基礎。在高端智能手機上挑戰蘋果(Apple)、在市場的其他所有領域挑戰整個安卓(Android)生態系統,顯然沒順利的機會。It is notable that Microsoft’s two biggest acquisitions — and, now, its two biggest write-offs — have come from Mr Ballmer’s failed attempts to chase Apple and Google. In digital advertising, the $6.3bn purchase of aQuantive was followed by a $6.2bn writedown in 2012. The remnants of the display advertising business were shed to AOL last month. Seldom has a company admitted such total failure twice over.值得注意的是,微軟公司的兩筆僅次于并購——現在出了兩筆僅次于的資產減記——是鮑爾默企圖追上蘋果和谷歌(Google)告終的結果。

在數字廣告領域,微軟公司曾耗資63億美元并購aQuantive,然后在2012年將其減記了62億美元。上月,余下的展出廣告業務被擠壓給了美國在線(AOL)。

很少有哪家公司兩次否認投資幾乎告終。The disasters are revealing. For better or worse, Apple relies on selling hardware for most of its revenues, while Google is almost entirely dependent on advertising. Microsoft has conspicuously failed at both.這些災難很解釋問題。無論優劣,蘋果主要靠銷售硬件賺收益,谷歌則完全幾乎依賴廣告。

凱發真人網娛樂

微軟公司在這兩個領域遭遇失利。This is where Mr Nadella’s housecleaning looks incomplete. In the Xbox gaming console he has a giant hardware business that does not do much to advance either Microsoft’s profits or its strategy. The Bing search engine, supported by advertising, has also accounted for plenty of red ink over the years, though the Microsoft boss promises it will soon break even.這正是納德納的改革顯然不做到的地方。

Xbox游戲機是一塊可觀的硬件業務,但這塊業務對于促進微軟公司利潤或前進微軟公司戰略沒過于大協助。多年來,廣告反對的合于(Bing)搜索引擎在微軟公司的虧損中占有了很高比例,盡管這位微軟公司老板允諾,合于迅速將構建盈虧均衡。By dealing with his most glaring problem — the Nokia acquisition — Mr Nadella has removed some of the distractions to focus on what is important. Microsoft’s own way of making money — selling software licences — is under long-term threat from the internet. Shoring up existing licensing revenues and supplementing them with new subscription-based services are the jobs that require full attention.納德納通過解決問題他最引人注目的問題——并購諾基亞——掙脫了遲疑因素,從而注目最重要事項。

微軟公司自己的賺方式——銷售軟件許可權——于是以受到互聯網的長年威脅。穩固現有許可權收益,并輔之以新的以訂閱者為基礎的服務,是必須全力注目的任務。

A successful launch of Windows 10 later this month is essential to achieving the first of these objectives. This may be the post-PC era, but the device will still be a significant platform — particularly in the corporate world — and the foundation of Microsoft’s business for years to come.本月晚些時候Windows 10的順利發售,對于微軟公司構建上述前一個目標至關重要。當今也許是“后個人電腦”(post-PC)時代,但PC仍將是一種最重要的平臺(特別是在是在企業界),也將是未來多年里微軟公司業務的根基。After the disastrous attempt to merge the PC and the tablet experiences in Windows 8, Microsoft looks on track to straighten things out with a software release that no longer forces uncomfortable compromises on users.在災難性地企圖把PC和平板電腦兩種體驗融合到Windows 8之后,微軟公司或許搞清楚了思路,將要公布一款仍然讓用戶討厭的軟件。

With almost no presence on smartphones, the new Windows will not be able to meet some of the main requirements of a modern operating system: to help users navigate a multiscreen world and give application developers a single platform that runs on multiple devices. But Mr Nadella has to play the hand he was dealt, and the best he can do is a multiplatform approach that tries to extend the reach of Microsoft’s own services (as well as those of developers who pick the Windows ecosystem) on to iOS and Android handsets, alongside devices that run Windows.由于在智能手機市場完全沒地盤,新版Windows將無法符合現代操作系統的一部分主要拒絕:協助用戶匹敵多屏世界,并給應用于開發者一個可在多種設備上運營的單一平臺。但納德納必需打好手中的牌,而他的最佳決心是實行多平臺策略,除了運營Windows操作系統的設備之外,還要嘗試伸延微軟公司自己服務(以及自由選擇了Windows生態系統的開發者的服務)的觸角,使其轉入iOS和安卓系統的手機。Exactly which services he will choose to invest in has become another test of strategic focus. By making the puzzling purchase of Minecraft his first significant acquisition, he has sent conflicting signals. Owning a game that is popular on mobile platforms gives Microsoft a way to reach into the iPhone and Android worlds — but unless it can use this foothold to sell extra services, it is unclear what the company gets from the deal. Minecraft seems distant from Microsoft’s core “productivity” services such as Office.他明確將自由選擇投資于哪些服務,已淪為對微軟公司戰略聚焦點的又一個考驗。

他的第一筆根本性并購的對象是《我的世界》(Minecraft),這筆令人困惑的交易收到了互相對立的信號。享有一款在移動平臺上很熱門的游戲,給微軟公司獲取了一條轉入iPhone和安卓世界的途徑。但是,除非能利用這個立足點銷售額外服務,否則沒什么微軟公司能從這筆交易取得什么。

《我的世界》距離Office等微軟公司的核心辦公軟件/服務或許很很遠。


本文關鍵詞:凱發k8娛樂官網入口,凱發真人網娛樂

本文來源:凱發k8娛樂官網入口-www.yangmalu.com

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